McDonald’s 1999 Annual Report


Directors and corporate officers

Board of Directors

Hall Adams, Jr.
Retired CEO,
Leo Burnett & Co., Inc.

Gordon Gray
Chairman, Rio Algom

Enrique Hernandez, Jr.
Chairman and CEO,
Inter-Con Security
Systems, Inc.

Jeanne Jackson

Donald Keough
Chairman, Allen &
Company Incorporated

Donald Lubin
Partner, Sonnenschein
Nath & Rosenthal

Walter Massey
President, Morehouse

Andrew McKenna
Chairman and CEO,
Schwarz Paper Company

Terry Savage
Financial Journalist, Author
and President of Terry
Savage Productions, Ltd.

Roger Stone
Retired President and CEO,
Smurfit-Stone Container

Robert Thurston
Business Consultant

Blair Vedder, Jr.
Retired COO, Needham
Harper Worldwide, Inc.

James Cantalupo
Vice Chairman
and President

Jack Greenberg
Chairman and CEO

Michael Quinlan
Chairman of the E
xecutive Committee

Fred Turner
Senior Chairman

June Martino
Honorary Director

Advisory Directors
(Appointed to serve a one-year term in a nonvoting capacity)

Marcel Fleischmann
Managing Director-Brazil

Debra Koenig

Matthew Paull
Senior Vice President

Philippe Walch
International Relationship

Corporate Officers

Claire Babrowski
Executive Vice President

Charles Bell
Middle East and Africa

James Cantalupo
Vice Chairman
and President

John Charlesworth
President-Midwest Division

Michael Conley
Executive Vice President,
Chief Financial Officer

Kevin Dunn
Lakes Division

Alan Feldman

Patrick Flynn
Executive Vice President

Henry Gonzalez, Jr.

Jack Greenberg
Chairman and
Chief Executive Officer

Jeffrey Kindler
Executive Vice President,
Corporate General Counsel

Debra Koenig

Raymond Mines, Jr.
Executive Vice President

Michael Roberts
President-West Division

Eduardo Sanchez
President-Latin America

James Skinner
President-Europe Group

Stanley Stein
Executive Vice President

Corporate Controller

Christopher Pieszko


Investor information

Investor information and services

Account information and assistance including information on account balances, transaction history, share sales, certificate safekeeping, certificate withdrawals, direct deposit of dividends, stock price as well as registration and name changes and account consolidations can be obtained:

> at www.equiserve. com. To access your account on this secure Website, please have your account number, U.S. social security number, if applicable, and password available. Call the number below if you need to obtain a new password.

> by calling 1-800-Mc1-STCK (1-800-621-7825) from the U.S. and Canada or 1-201-222-4990 (collect) from other countries. The automated response system is available 24 hours daily, 7 days a week and service representatives are available weekdays from 9:00 a.m. to 5:00 p.m. Eastern Time (ET).

> via a TDD service for the hearing impaired at 1-201-222-4489. This service is available weekdays from 9:00 a.m. to 5:00 p.m. ET.

> by writing to McDonald’s Shareholder Services, c/o EquiServe,
P.O. Box 2591, Jersey City, NJ 07303-2591.

Current financial releases are available on the Web at, via fax at 1-630-623-0172 and via audio recording at 1-630-623-6543.

MCDirect Shares is our direct stock purchase plan through which investors can purchase McDonald’s common stock and reinvest dividends. A MCDirect Shares prospectus and enrollment form is available on McDonald’s Website at To receive a Plan prospectus and enrollment form by mail, call 1-800-228-9623 or via fax at 1-630-623-0172.

Dividends declared in the future at the discretion of the Board will be paid on an annual basis in December beginning in 2000. Given McDonald’s high returns on equity and assets and our global growth opportunities, management believes reinvesting a significant portion of earnings back into the business is prudent. Accordingly, our per share dividend is low. However, we have increased the per share dividend amount 25 times since our first dividend was paid in 1976. Additional dividend increases will be considered in the future.

McDonald’s has or will participate in these individual investor events in 2000: March 4-5, Eighth Annual Louis Rukeyser Investment Conference, Las Vegas, NV; March 11, NAIC South Texas Chapter Investment Fair, San Antonio, TX; April 8, NAIC Kansas City Chapter Investment Fair, Kansas City, MO; November 11, Puget Sound Chapter Investment Fair, Bellevue, WA.

McDonald’s 1999 annual report on form 10-K may be obtained without charge by accessing McDonald’s filings at or by writing McDonald’s Investor Relations Service Center at the home office address at right.

A report on our efforts to monitor compliance with McDonald’s Suppliers’ Code of Conduct and a copy of the Code are available by calling 1-630-623-7428 or writing McDonald’s Investor Relations Service Center at the home office.

Annual shareholders’ meeting

May 18, 2000, 10:30 a.m. to 12:00 p.m. Central Time Rosemont Theatre, 5400 North River Road, Rosemont, IL 60018 Can’t come? Watch a replay of the Annual Meeting on McDonald’s Website!

McDonald’s Website

McDonald’s Website contains extensive information about the McDonald’s System including current promotions, news, investor materials, nutrition, franchising, career opportunities, community and environmental efforts and history. You can also send us comments about your restaurant experience at corporate/info/contacts/comments.

General inquiries

Customers and general public 1-630-623-6198
Financial media 1-630-623-3678
Franchising 1-630-623-6196
Investor inquiries 1-630-623-7428
Ronald McDonald House Charities 1-630-623-7048
Stockbroker inquiries 1-630-623-5137

Home office

McDonald’s Corporation, McDonald’s Plaza, Oak Brook, IL 60523

Stock trading information

Stock exchange listings
New York, Chicago, Paris, German and Swiss

Trading symbol

McDonald’s stock is included in many indices such as the Dow Jones Industrial Average, the S&P 500 and the S&P Globally Traded Index.

The following trademarks used herein are owned by McDonald’s Corporation and affiliates: Aroma Café; Big Mac; Big Red Shoe; Big Xtra!; Birdie, The Early Bird; Changing The Face Of The World; Chicken McGrill; Donatos; Edge To Edge; Filet-O-Fish; Fry Girls; Fry Guys; Golden Arches; Grimace; Hamburger University; Hamburglar; Happy Meal; Made For You; McCrispy; MCDirect Shares; McDonald’s;; McDonald’s Logo; McFamily; McFlurry; McHappy Day; McMuffin; McNugget Buddies; McSalad Shakers; Millennium Dreamers; PlayPlace; RMHC; Ronald McDonald; Ronald McDonald House; Ronald McDonald House Charities; World Famous Fries; 1-800-Mc1-STCK.

The Annual Report is published once a year in March by McDonald’s Investor Relations. Reproduction of photography, illustration, and/or text in whole or in part without permission is prohibited.

Design: Robertz & Kobold, Incorporated; Printing: George Rice & Sons; Major photography: James Schnepf; Food photography inside cover/page 3: Susan Kinast; Photos page 21: Jeffrey by John Sherlock, Angulo by Humberto Velez, Van Dyken by Simon Bruty, Allsport USA, Acosta by Randy Tunnell; Illustrations: Bruce Baker; Feature story writer: Patricia Commins.

Like Rico Hizon, many individuals worked as crewpeople at McDonald’s restaurants around the world. Are you one of them? If so, we’d like to hear from you.

Please e-mail information about yourself and your McDonald’s work experience to Be sure to include your name, mailing and e-mail addresses, telephone number, the year(s) during which you worked at McDonald’s, the McDonald’s restaurant at which you worked and what you are currently doing. It would also be helpful if you could tell us how your McDonald’s work experience influenced you. Upon receipt of your information, we will add you to our list of crew alumni.

< Read about Rico Hizon and other McDonald’s crew alumni in our feature story starting on page 16.


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